The Method
Matt Mochary, Author of The Great CEO Within and coach to high-profile tech investors and CEOs, hosts the Mochary Method. Where each episode he interviews high-profile tech investors and CEOs, getting to the root of how they successfully run their companies.
The Method
Whatnot CEO Grant LaFontaine talks Growth Marketing Success
Matt and Grant LaFontaine talk about Whatnot's incredible success and the decisions and strategies used to get there. Grant touches on Growth Marketing, Niche Marketing and blending the two together using an engineer oriented team.
If you like conversations like this, we have an excellent team of coaches working with dozens of world-class tech companies. They will be able to help you implement the Mochary Method customized for your company.
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FULL VIDEO 🎥
https://youtu.be/5bvqeySvBPA
CHAPTERS 📖
00:00 Intro
01:55 Growth Marketing at Whatnot
10:24 Directing your Engineers in Growth Marketing
13:44 Whatnot's Marketing Approach
19:53 Handling Niche Marketing
28:36 Product & Marketing Are One of the Same
34:03 Closing Thoughts
SOCIAL 🐦
- Follow Grant on Twitter: https://twitter.com/grantlafontaine
- About Grant: https://www.linkedin.com/in/grantlafontaine/
- Check out Whatnot: www.whatnot.com/careers
- Follow Matt on Twitter: https://twitter.com/mattmochary
- About Matt: https://en.wikipedia.org/wiki/Matthew_Mochary
- Learn More About the Method: https://www.mocharymethod.com
- Video produced by: https://www.twitter.com/_rpgbx
- Video edited by: https://twitter.com/MedleysMind
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