Matt and Grant LaFontaine talk about Whatnot's incredible success and the decisions and strategies used to get there. Grant touches on Growth Marketing, Niche Marketing and blending the two together using an engineer oriented team.
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FULL VIDEO 🎥
https://youtu.be/5bvqeySvBPA
CHAPTERS 📖
00:00 Intro
01:55 Growth Marketing at Whatnot
10:24 Directing your Engineers in Growth Marketing
13:44 Whatnot's Marketing Approach
19:53 Handling Niche Marketing
28:36 Product & Marketing Are One of the Same
34:03 Closing Thoughts
SOCIAL 🐦
- Follow Grant on Twitter: https://twitter.com/grantlafontaine
- About Grant: https://www.linkedin.com/in/grantlafontaine/
- Check out Whatnot: www.whatnot.com/careers
- Follow Matt on Twitter: https://twitter.com/mattmochary
- About Matt: https://en.wikipedia.org/wiki/Matthew_Mochary
- Learn More About the Method: https://www.mocharymethod.com
- Video produced by: https://www.twitter.com/_rpgbx
- Video edited by: https://twitter.com/MedleysMind
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